Roosik&Co.

Identity and creative direction
An heptagon shapes the international horizon of a jewelry brand.
Creative Direction • Identity
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By removing some of the serifs of the Opti Hollandse typeface, we achieved a serif-sans-serif typeface for a contemporary classic logotype that expresses elegance, femininity and modern purity.

The nonconventional changing rhythm of the types reflects the personality of the brand which usually combines the newest technology like laser cutters or 3d printers with the traditional jeweler’s hammer and block.

 

 

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The logo echoes the heptagon that is the symbol of the brand, providing a strong personality and making it recognizable.

 

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