For the event premiere of the new exclusive collection of Pull&Bear, we designed the Press Dossier and a Sticker Booklet to present its collaboration with the five times world champion Marc Márquez. The inspiration of the collection and the background story of each illustration is being explained step by step to pay tribute to the motorcycling community and its biker icons.
The result of the close collaboration between Pull&Bear and Marc Márquez is being shown into a brochure for the press conference. The process and the references are being described to the journalists through anecdotes of the life of the young Marc Márquez.
To introduce the design of the collection with Marc Márquez, the pictures and the illustrations are being displayed on a sticker album to take the design out of its support. The booklet is being distributed during the fan day event and the premiere launch of the collection the 30th of March 2017 in Madrid.